Lobby Entertainment and Advertising

Did you know the average NCM patron spends over 10 minutes in our lobbies?* That's far too much time away from the ads on our 40-foot screens, right? Not if you see an opportunity where there once was none. We saw a chance to keep spreading the word, so we took it.

Imagine a sight, sound and motion network of High-Definition plasma screens all delivering your message simultaneously. Makes for a pretty picture, doesn't it?

In a nutshell, The Lobby Entertainment Network (The LEN) extends a brand message's reach beyond the movie theatre auditorium and into the high-traffic areas of our lobbies.

Of course, the ability for you to split creative and add tags by market is just as easy as with our digital pre-show on the big screen, and we offer sponsorship programs that align your company with our content partners.

But how does The LEN actually work? Simple. Approximately every 25 minutes, The LEN's 42" plasma screens run a loop of five branded entertainment pieces from our content partners, with commercial units running in between each segment. Opportunities include long form content segments as well as commercial spots. Content Partners include Sony, NBC and Discovery Channel.

Here's another factoid for you. Nearly two-thirds of NCM patrons purchase concession items. So it makes sense to be there too, right? Precisely why we make sure The LEN screens are placed in high-traffic areas. It's obviously working.

83% of NCM patrons are aware of The LEN in our theatres.* And those who view it do so for an average of 6 minutes.* 78% of them recall at least one ad, and 38% of those cite interest in one or more of those advertised products or services.* That's roughly 3x the recall of primetime TV advertising.**

If you like those stats, wait until you see what we can do for your brand. Contact us today!

Source:
*RH Bruskin Marketing, Inc., February 2007 LEN Study