THE FACTS

Cinema myths can cloud even the most dedicated professional's judgment. Which is why we offer you the facts, just the facts. After all, isn't fiction best left on the big screen? The following nuts and bolts cover various topics. Just click one below and learn the truth, and nothing but the truth.

Consumer Response
Still want to hear more about the power of the movies and what it can do for your brand? Fine with us! You can hear it directly from the people who matter the most to us—our moviegoers. Click here to read more.

First Look
Our recently renamed pre-show is so new to the advertising world that our facts and figures come from three years of running The 2wenty. It's the same great pre-show experience, so we hope you enjoy all of the info and check back often to get new research on FirstLook. Click here to read more


Demographics
Mostly the "who" of the "who, what, when, and where." With a smattering of the "when" and the "where."

Click here to read: NCM's 2008 Demographics Report


Lobby Entertainment Network (The LEN)
Provides advertisers the opportunity to highlight a sight, sound and motion brand experience in high-traffic areas of the lobby. The LEN is a great way to surround our customers in your message, even before they get immersed in FirstLook and the movie they came to see. Click here to read more.