Most media audiences are scattered. Some watch TV, others talk on the phone, podcast, play video games, or worse…they do all of the above simultaneously.

Cinema advertising is completely different. It's no mystery that we deliver a full sight, sound and motion experience on a larger-than-life canvas. But that's not the only advantage cinema has over other media outlets. Our audience is engaged, and they're voluntary - perhaps that's why moviegoers remember ads in the cinema 1 1/2 to 4 times more than they remember the same ads on TV.* But our audience is not only engaged, they're also more affluent, with a median HHI of over $75,700.** And they're typically younger, more educated and more apt to spend money on leisure activities - a highly sought-after target for many brands. So, we have a larger than life canvas and a coveted audience. But we would never stop there!

National CineMedia is here to revolutionize the cinema-advertising industry. It's not only our mission, it's a mission accomplished. To that end, National CineMedia has digitized more than half of the U.S. DMAs. By pioneering the largest national Digital Content Network, we will change the face of advertising through enhanced proof of performance, creative flexibility, production savings and High Definition distribution capabilities.

Sources:
*IAG February 2004-February 2009
**2008 MRI Fall, base = A18+, NCM Moviegoers = see a movie 1+ times a month in NCM trade area