IN-THEATRE ADVERTISING

Cinema myths can cloud even the most dedicated professional's judgment. Which is why we offer you the facts, just the facts. After all, isn't fiction best left on the big screen? The following nuts and bolts cover various topics. Just click one below and learn the truth, and nothing but the truth.

2006 Cinema Industry Highlights
2006 was a great year for the movies! Box office grosses reached $9.49 billion last year, representing a 5.5% increase over 2005. In addition, admissions grew 3.3% to 1.45 billion tickets.

Click here for 2006 Cinema Industry Highlights.


2007 Arbitron Cinema Advertising Study
“Advertisers are looking beyond traditional media in search of new ways to cut through the deluge of marketing messages. These new findings reinforce that cinema advertising continues to reach millions of Americans in an entertaining environment that engages consumers and showcases brands.” - Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

Click here to read: Highlights from the 2007 Cinema Advertising Study
Click here to read: The Full 2007 Arbitron Cinema Advertising Study


Game On
Moviegoers and video game enthusiasts are a synonymous target audience. Not only do our patrons play the games, but they are avid purchasers too.

Click here to read: Male Video Gamers 12-34 Stats
Click here to read: NCM Moviegoer Video Game Purchasing


Consumer Response
Still want to hear more about the power of the movies and what it can do for your brand? Fine with us! You can hear it directly from the people who matter the most to us—our moviegoers. Click here to read more.

First Look
Our recently renamed pre-show is so new to the advertising world that our facts and figures come from three years of running The 2wenty. It's the same great pre-show experience, so we hope you enjoy all of the info and check back often to get new research on FirstLook. Click here to read more


Demographics
Mostly the "who" of the "who, what, when, and where." With a smattering of the "when" and the "where."

Click here to read: Who Went to NCM Theatres in 2006
Click here to read: Free Family Film Festival


Lobby Entertainment Network (The LEN)
Provides advertisers the opportunity to highlight a sight, sound and motion brand experience in high-traffic areas of the lobby. The LEN is a great way to surround our customers in your message, even before they get immersed in FirstLook and the movie they came to see. Click here to read more.